Paid growth, run as one connected system.

Swell operates media buying, creative and attribution end to end — trained on your business and overseen by senior marketers.

See Swell in action
  • Reviews.io
  • Google
  • Capterra
Swell operator Illustrative live view
Running 24/7
Campaigns Optimising
Creative 14 variants learning
Attribution Revenue resolved
Investment pacing Following qualified revenue
Live
Google · 46%Meta · 42%Reserve · 12%

Trusted by Startups, Brands & Enterprises

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Evidence gets stronger without losing its context.

A signal becomes a hypothesis. The hypothesis becomes proof. Swell carries the original audience and intent through every decision.

  1. Signal

    Campaigns

    Context inherited

    Search intent · returning field teams · peak conversion

    Decision produced

    Route more spend toward the audience showing qualified demand.

    Retains audience + intent
  2. Hypothesis

    Creative

    Context inherited

    Returning field teams · high intent · winning placement

    Decision produced

    Build the next message around scheduling work between shifts.

    Retains audience + message
  3. Proof

    Attribution

    Context inherited

    Audience · message · orders · margin · conversion path

    Decision produced

    Keep the audience-message pair together in the next allocation.

    Retains commercial evidence

Revenue Intelligence

Tide connects revenue from your CRM and commerce platforms to the advertising systems running growth. Google and Meta can optimise around the value customers create—not just leads, clicks or platform conversions.

One revenue signal. Every growth decision.

Revenue connected
Your CRM Deals you have won
Your store Orders and what customers spend
Tide

Revenue Intelligence

Tide matches each customer and order to the campaign, ad and search that brought them in.

Strategy Focus on what makes money
Creative Build ads around your best customers
Budget Put spend where the revenue is
Ad Channels Now optimising for revenue, not just conversions

Same problem.
Different outcome.

Ad accounts typically see a 30% lift in campaign performance. All without adding headcount, contracts or additional tools.

Capability Swell Traditional agency In-house team
Account Optimisation 24/7 Included Weekly at best Every other working day
Budget Allocation Daily Monthly Weekly
Campaign Builds Fully automated <60 secs 2–3 Weeks 1 Week
Attribution Drives Decisions Included Vanity metrics only Separate tool
Dashboards One Single Source of Truth Several Several
Time To Ramp Up ~7 days 4–8 weeks 2–3 months
Typical Monthly Cost Flat Fee 10–15% of spend £60k+ per person

Bring us the account you have today.

We’ll map the setup and show the first decisions Swell would take on.

Book a working session