Swell is a marketing agency, built around our own technology so that strategy, media and creative can run as one team on live data, with every decision judged against your revenue rather than the platforms’ reports.
One team. One set of numbers. One result.
We started Swell because the way marketing was being bought had stopped making sense. Strategy sat with one department, media with another, measurement with a third. Each optimised its own slice, nobody owned the whole picture, and performance stalled between meetings.
The technology side was no better. Agencies ran accounts on spreadsheets and weekly check-ins, while software companies sold tools with nobody behind them.
So we built both. A team that owns strategy, media and measurement together, and the technology to make everything more effective.
Three disciplines, one team, and our own technology underneath all of it.
Hundreds of engagements across a range of industries have taught us what works at scale and, just as importantly, what doesn’t. Every account starts with your numbers, your market and what you need to grow, and the plan is built from there. Paid search, paid social and the channels in between are then run by senior media buyers who have done this before, so you’re not funding anyone’s learning curve.
Bidding, targeting and creative selection are now decided by machine learning, and the advantage goes to whoever gives those systems the best inputs. We built our own technology to structure accounts around how the algorithms actually learn, feed them clean, commercially meaningful data, and monitor every account continuously, pacing budgets and flagging change before anyone has to ask. The tools do the watching so our people can do the thinking.
See the platformPlatform reporting shows you what the platform wants you to see. We connect campaign data to your own revenue, CRM and margin figures so performance is judged on commercial outcomes, not proxies. Where attribution is uncertain, we test for incrementality rather than assume. The result is reporting your finance team can stand behind, and budget that follows what is actually driving growth.
What the campaigns learn shapes the creative, and what the creative proves shapes the budget. We run all three as one loop, with one team, so nothing is lost in a handoff.
With bidding and targeting automated, creative is the largest lever you still control directly. Campaign data tells the team what to make next, assets ship in days rather than quarters, and the algorithms get enough variety to learn from. Winning creative gets scaled. Everything else gets replaced.
Tactics are cheap and direction is not. The plan comes first, built on your market and your numbers, and every channel, test and piece of creative answers to it.
The people in the pitch are the people on the account. They know your market, they know what success looks like, and they’re the ones making the decisions every day.
Book a call with us and let us show you how we do, what we do.