01
Campaign Optimisation, 24/7
Swell watches every campaign around the clock - everything is optimised from budgets to placements, creative to landing pages. It optimises in minutes, not after a weekly review.
Automated Growth · Google & Meta
Smarter Ads, Better Results &
Lower Costs.
Swell optimises your Google Ads and Meta Ads campaigns 24/7. Fully automated optimisation - trained on your data, working around the clock.
campaign · meta + google
live
rolling ROAS
3.20x
▲ +0.42
decisions / min
38
creatives · active
spend allocation
Trusted by performance teams & agencies that want to scale
01 / What Swell replaces
The old way of doing things is expensive and half-asleep.
Swell is a single system that runs your paid advertising growth. It replaces the parts that used to require an agency, a strategist and a creative team.
→
One system replaces all of it. No retainer, no gaps.
OLD STACK · STATUS
HALF-ASLEEP
01
Hefty agency retainers awarded for spend, not results
BILLED
4 wk since optimised
02
Sales attribution debates that never get fixed
OPEN
3 wk since optimised
03
Burned spend on what already stopped working
LOSING
1 wk since optimised
04
Manual budget shifts and weekly pacing reports
WEEKLY
6d since optimised
05
Six tabs of dashboards you're still checking at 11pm
MANUAL
14h since optimised
06
Creative briefs stuck in review for two weeks
STUCK
1 wk since optimised
02 / How Swell works
One system. Three jobs.
Improving every hour.
Campaign optimisation, budget and attribution aren't separate tools in the Swell platform - they're integrated into the same loop. What it learns in one, it uses in the next.
02
Budgeting That Gets It Right
Spend follows ROI. Swell dynamically allocates budget between campaigns and channels continuously so you maximise your revenue. Never underspend on a winner or bleed on a loser.
03
Sales Data Tracking
The same engine that resolves which creative and audience drove the sale is the one making the next decision. Swell will report on what's driving the ROI for your business (and what isn't).
It's easy to start growing
with Swell
-
1Connect your Meta and Google ad accountsConnect in under two minutes. Swell pulls in your data, creative, and conversions to learn what already works. There's no problem starting from scratch in new accounts either.
-
2Onboard once, then let the system runSwell plans, generates, and gets to work 24/7.
-
3Watch it compound, week after weekBudget, bids, and creatives optimise live. You updates as frequently as you want them, and a real human is always one message away.
03 / Marketing team always on hand
STRATEGIST · 03
Online
/
--:-- LDN
A marketing expert,
there when you need them
Every account is paired with one of our senior strategists who knows your business, watches the same signals the engine watches and is one message away when you need a brain - not a ticket queue.
✓
Included with every plan
04 / How it stacks up
Same problem.
Different outcome.
Ad accounts typically see a 30% lift in campaign performance. All without adding headcount, contracts or additional tools.
Swell
Traditional agency
In-house team
24/7 Campaign Optimisation
Budget Allocation Cadence
Every 15 min
Monthly
Weekly
Creative Generation
Attribution Drives Decisions
Dashboards
One Single Source of Truth
Several
Several
Time To Ramp Up
~7 days
4–8 weeks
2-3 months
Typical Monthly Cost
Flat Fee
10–15% of spend
£35k+ per person
05 / Pricing
A flat fee.
Not a cut of your spend.
Agencies get rewarded when you spend more. Swell doesn't. We charge one predictable monthly fee - scaled to your account size, not your ad budget.
Custom plans available for agencies or businesses managing multiple accounts.
Performance Plan
For brands running £5k-£5m/month on Google and/or Meta.
- ✓Autonomous campaign optimisation across Meta & Google
- ✓Continuous budget reallocation & pacing
- ✓Creative generation & variant testing
- ✓Unified attribution trained on your data
- ✓Dedicated strategist + Slack channel
06 / Frequently asked
Questions
worth answering.
If yours isn't here, a 20-minute call with the team is the fastest path to a straight answer.
Most tools sit on top of Meta or Google and surface recommendations for someone on your team to action. Swell is the operator. It connects to your data, generates the creative, moves the budget, and closes the attribution loop — end to end. You approve the strategy; the system does the work.
Across the brands we run, campaign performance (blended ROAS or CAC, depending on the goal) improves by an average of 30% within the first 60 days, versus the prior 90-day baseline.
Both. Larger brands typically keep an in-house lead for strategy and use Swell as the operator replacing one or more agencies. Agencies use Swell under the hood to run more accounts without adding headcount. We're happy to fit either shape.
Yours. We never take ownership of your ad accounts, pixels, or audiences. If you leave, your accounts stay intact and they're always fully yours.
Under 30 minutes. We connect your accounts, ingest your data, calibrate attribution and Swell gets to work.